Devlin Media has developed an innovative and unique advertising opportunity for in store marketers. Convey-Your-Ad™ is a system that prints onto conveyor belts at checkout stands in retail stores. Devlin Media has national and international reach attaining over 100 million impressions per month!
Convey-Your-Ad™ allows the advertiser to reach consumers every day, right where they shop – in their neighborhood store where the digitally-printed check stand conveyor belt will catch their attention at the point-of-decision increasing sales lift, and building brand loyalty and awareness. Convey-Your-Ad™ advertising is the most cost effective form of in store marketing maximizing advertisers reach and frequency resulting in millions of impressions each month.
Shopper marketing is the next evolutionary stage in strategic retail marketing, and a mandatory component of effective consumer marketing in general. The most essential and effective form of shopper marketing involves collaboration between retailers and product manufacturers. Shopper marketing encompasses an array of integrated marketing and merchandising activities that can influence behavior in all three stages of the shopper behavior cycle (planning, shopping and consuming) and at all steps along the path to purchase. From The Retail Commission on Shopper Marketing.
Devlin Media specializes in high impact advertising spaces and innovative products. In a recent Wall Street journal study it showed grocery store customers were in the checkout line for an average of 2 to 5 minutes. Convey-Your-Ad™ allows customers to view the all-important advertising message while they are paused and waiting for their grocery items to be scanned and bagged. Both Consumer Package Goods (CPG) and local, regional, national and international advertisers have the ability to reach the consumer when they are ready to hear the advertising message.
Conveyor belt advertising builds heightened awareness and brand identity. Recall and effectiveness studies prove media promotions with conveyor belt advertising increase sales lift and brand awareness.